Oura Ring, which unquestionably dominated the industry until the Samsung Galaxy Ring was released this year, seems to have been completely unaffected by the significant launch of its rival. Oura, which has achieved excellent sales figures all over the world, was astonishing with the figures it announced. Here are the details…
2.5 million devices and $500 million in sales revenue for Oura!
Finland-based Oura once again proved that it is the leader of the global smart ring market by 2024. The company announced that it earned a total revenue of $500 million by selling 2.5 million devices this year.
Smart rings track many biometric data, from users’ sleep patterns to physical activity and stress levels, with 20 different sensors. This data can be viewed through an app that provides a personalized ‘readiness score’. Smart rings, which seemed like an unlikely project at first, took the whole world by storm with the initiative of the Finnish company.
Oura’s success is not limited to sales figures alone. The company is increasing its popularity by becoming the choice of famous names. While names such as Prince Harry, Jennifer Aniston and Gwyneth Paltrow preferred Oura, the Pentagon’s placing of a 96 million dollar order for soldiers stands out as another remarkable success of the ring.
Oura is not content with just selling rings, it is making plans to develop new features supported by artificial intelligence.
The company increased its total value to $5.2 billion with a new financing round of $200 million, completed under the leadership of Fidelity Management and with the participation of major investors such as Dexcom. CEO Tom Hale “We are taking great steps to advance our mission of making health a daily habit, and with this funding we will open the door to new opportunities,” He emphasized his future goals.
What do you think about Oura’s success? Can Samsung Galaxy Ring shake this leadership? Don’t forget to share your opinions in the comments!
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