Google and Meta targeted children through social media platforms YouTube and Instagram. The companies, which exposed children to sexist advertisements with their advertising policy, abandoned the plan after the partnership was revealed.
As you know, certain advertisements frequently appear on all social media platforms. However, the irrelevant advertisements that have appeared recently have disturbed all of us. Google, which banned sexist ads for people under the age of 18 on its platforms in 2021, seems to have broken this rule itself recently. Because Meta and Google’s advertising partnership targets exactly the age group of 13-17.
An advertising giant revealed the sexist advertising policy of Google and Meta regarding children. With TikTok making a big breakthrough in a few years, popular platforms that lost certain audiences found a way to gather people by breaking the rules. It is claimed that Instagram and YouTube, which have recently been revealed to be showing sexist advertisements to children, aim to disrupt the cultural and religious structure of young people.
Google launched an investigation into the issue and quickly canceled the advertising campaign. And he made the following statements:
“We prohibit advertising specifically to anyone under the age of 18…We will also take additional measures to reinforce to sales representatives that they should not help advertisers or agencies run campaigns that attempt to circumvent our policies.”
It surprises everyone that such ads appear on platforms such as YouTube and Instagram, which children frequently use. What do you think about this? You can express your ideas in the comments.
Source link: https://shiftdelete.net/google-ve-meta-cocuklari-hedef-alan-gizli-ortakligi-ortaya-cikti
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