Google declared there was no monopoly and claimed innocence, so we believed it

Ministry of Justice, in January 2023 GoogleHe filed a lawsuit against , accusing the company of monopolizing digital advertising technologies through “anti-competitive and exclusionary behavior.” According to Bloomberg, Google is now seeking an interim ruling to prevent the case from going to trial in September as planned.

Attorney General Merrick B. Garland when the case was first announced
GoogleIt claimed that ‘s “uses anti-competitive, exclusionary and illegal conduct to eliminate or significantly reduce any threat to its dominance over digital advertising technologies.”

Google declared there was no monopoly and claimed innocence, so we believed it

Case, GoogleIt claims to control ‘s digital ad tools to the point that it “pockets, on average, more than 30% of ad dollars flowing through digital ad tech products,” according to a press release from the agency last year.

Google is now Justice
ministry‘s failure to show that the company controls at least 70% of the market (which has been used as a threshold for monopoly in some previous precedent cases) and that the agency has “built markets specifically for this situation” to the exclusion of major competitors such as social media platforms, according to Bloomberg he argues. The company also claims that the Justice Department’s lawsuit “goes beyond the limits of antitrust law,” Reuters reported.