Google declared war on fake artificial images and videos!

Google is preparing to make a significant update to its search engine algorithm. Accordingly, sharing fake and misleading artificial intelligence content will affect the rankings. Thus, Google plans to prevent the spread of artificial intelligence content produced by the deepfake method.

Google will ignore fake AI images and videos

Although artificial intelligence has very recently entered our lives, fake artificial intelligence videos and images are already causing big problems. As you know, it is possible to create a photographically realistic image of someone with artificial intelligence. In fact, many artificial intelligence tools prevent artificial intelligence from creating fake images, especially of celebrities. However, these tools could not prevent the creation of pornographic deepfake photos of Taylor Swift.

Artificial intelligence tools have previously produced fake images of the Pope and Former US President Trump. However, currently artificial intelligence tools prevent the production of artificial intelligence images and videos, especially of celebrities. Despite everything, Google will update its algorithm to prevent the spread of fake artificial intelligence images and videos.

Accordingly, sites that share and spread deepfake images and videos produced by artificial intelligence will fall to the bottom ranks in searches. Here, it is expected that Google will focus on person images produced with artificial intelligence. However, it is unclear whether Google will block only fake artificial intelligence images of well-known people or all deepfake content in searches. Google thinks that after this update, the circulation of fake images and videos produced by artificial intelligence will decrease by 70 percent.

Even though Google blocks such fake artificial intelligence content, these images can also spread on social media platforms. Social media sites and applications began to filter deepfake images more after the Taylor Swift incident. However, such filters generally prevent fake images of famous people.

In fact, artificial intelligence video production tools do not currently offer such opportunities. Artificial intelligence video tools, which are currently in their infancy, have the possibility of causing such problems in the future. However, the real problem is applications that add to existing videos and produce fake videos. It is a matter of curiosity how Google and social media applications will fully prevent such fake content.

Do you think dropping deepfake images and videos created with artificial intelligence in the rankings will prevent the spread of these contents? We are waiting your comments.