Virginia Regional Court Judge Leonie Brinkema, in the decision text Google’s “publisher advertising servers” and “Advertising Stock Exchange for Open Web Video Ads” markets that he has deliberately carries out actions contrary to competition. emphasized. The court in order to maintain the monopolization in Google’s two critical market segments that it connects its products and in this way in the sector that you seriously damage competition stated.
During the case, During the case, he accused Google of unlawful monopolizing in three separate segments in the advertising technology market: publisher advertising tools, advertising networks and advertising stock exchanges. This decision came at a time when Google and Doj would face again for another ongoing case on the Washington DC. In this separate case, Doj proposes radical solutions such as the separation of Google’s Chrome browser and sharing search results with different companies.
It has been going on for more than 10 years
The decision, Google’s publisher advertising servers and advertising exchange platforms both technological integration and contracts were tied to each other. This application provided Google a dominant position in the market and has a long -term protection advantage. According to Doj, this gave birth to a monopoly structure that works against both publishers and advertisers.
Judge Brinkema ruled that the company has violated the 1st and 2nd chapters of the Sherman Law due to its applications in advertising technology tools and advertising stock exchanges. However, Google’s defense that his activities in the advertising network markets did not form a monopoly was accepted.
Google: We won half of the case
In a statement made by Google “This case We won half and the other half We will appeal. The court found that our advertiser vehicles and our acquisitions such as Doubleclick did not harm competition. We do not agree with the Court’s decision on our publisher vehicles. Publishers have many options and our advertising technology tools They choose Google because it is simple, affordable and effective” he said.
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Source link: https://www.donanimhaber.com/google-reklam-teknolojisi-davasini-kaybetti–190343