Google may add paid AI features to search results

Google may start charging for access to search results that leverage generative AI tools. According to the Financial TimesGoogle may offer premium subscription services for AI-powered search features.

If the claims are true, Google, which has been supporting search results with advertising models until now, will be stepping into a subscription model for the first time in this field. On the other hand, let us point out that Google is already advancing with subscription models in different areas with a focus on artificial intelligence. The AI ​​Premium tier of the Google One subscription costs $10 more per month than a standard Premium plan. Gemini Business, on the other hand, adds $20 per month to a standard Google Workspace subscription.

These paid products offer access to Google’s high-end Gemini Advanced AI model. However, Google offers free access to the less-performing Gemini model without any paid subscription. When viewed this way, it can be thought that Google will adopt a similar approach in search results.

According to the information shared; Under the proposed plan, Google’s standard search, which does not include artificial intelligence support, will continue to be free. Subscribers to the paid AI search layer will continue to see ads alongside Gemini-powered search results.

One of the reasons for this step by Google may be that it wants to continue competing with Microsoft’s artificial intelligence-supported Bing search engine. However, according to the information shared; Artificial intelligence-supported Bing failed to take a serious piece of Google’s market share. Google has not opened an artificial intelligence-supported search experience to all users since 2023. offers.

The Google team is working on the technology necessary to implement such a service. However, it is stated that Google has not yet made a final decision on whether to implement the paid artificial intelligence search plan.