Technology giant Google has presented a new proposal to find a solution in the ongoing antitrust case against the search engine business. It is proposing to impose limits on search engine partnerships with third parties, the company announced Friday. However, this proposal fell short of meeting the Ministry of Justice’s demands for harsher sanctions. Here are the details…
Google proposal: Competition agreements will no longer be ‘private’
Google’s proposed solution allows revenue sharing agreements with companies like Apple to continue. However, it proposes removing the ‘special’ status of these agreements. The company argues that these changes will create costs for its partners and that contractual regulations may hinder innovative browser solutions.
Google defended its proposal with the following statements: “We do not take these changes lightly. It will create costs for our partners and streamline the way they choose the best search engine for their customers. “It will also put a strain on deals that lower device prices and support innovation from rival browsers.”
Last month, the Justice Department and several states asked Judge Amit Mehta to sell Google’s Chrome browser. The ministry also said that Google Apple and asked it to stop its supposed search engine deals with other companies and open its search engine results to competitors.
Divesting Chrome could open up the browser market and be welcomed by rival search engines and advertisers, experts say. However, it remains unclear how such a decision will be implemented.
What do you think about this? Is Google’s proposal a solution that will increase competition or an insufficient move? Don’t forget to share your opinions in the comments!
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