Hepsiburada’s prominent “Legendary November” data: 500 million visits, 8 billion TL savings

Hepsiburada offers to consumers in this year’s Legendary November 8 billion TL savings opportunity created. Last year, 4 billion TL was saved with the discounts. Hepsiburada platform throughout November While it received 500 million visits, 12 products were sold per second.

During November, the busiest shopping day was Monday, and the time when users shopped the most was between 17.00-18.00. On a city basis, except for the three major cities, Bursa did not leave the leadership in shopping to anyone, followed by Kocaeli, Antalya, Adana and Konya.

More than 500 million visits

On the other hand, Hepsiburada platform was visited more than 500 million times throughout November. On November 11, the day with the most orders of the legendary November, the number of visits to Hepsiburada increased by 20 percent compared to last year, breaking a new record.

Best selling products in November

While the demand for robot vacuum cleaners, whose popularity has increased rapidly in recent times, continues to increase, sales of robot vacuum cleaners have doubled compared to last year and reached nearly 49 thousand sales. On the other hand, the number of carpet washing machines sold in November reached 33 thousand, an 11-fold increase compared to the previous year, and the number of vacuum cleaners sold reached 100 thousand.

While 65 thousand coffee machines were sold on the Hepsiburada platform, other prominent products in the electronics categories were mobile phones, computers and televisions. Tablets, laptops and gaming PCs met users’ technology needs. Complementary accessories such as mouse, keyboard and monitor came to the fore.

In the phones and accessories category, cases, screen protectors and wireless headphones were among the most preferred products. Among the products that increased their sales the most, one of the most interesting ones was the 22 carat gold bracelet.

The fastest growing category in November was cosmetics, with facial care products, hair care products and make-up materials coming to the fore. The products that stood out in the fashion category were knitwear sweaters, oversize shirts, comfortable fit tights and sweatshirts.

In the mother-baby category, products that support increasing breast milk, thermometers, baby cleaning products and baby clothes attracted great attention. Products that offer practical and aesthetic solutions in home life attracted attention. Pressure cookers, breakfast sets and kitchen equipment were especially among the users’ preferences. Glassware products such as glass cup sets, storage containers and cooking utensils continued to meet kitchen needs. Thermoses were among the prominent products for enjoying hot drinks. Paper towels, toilet paper and cleaning products were in high demand among basic consumer products. In the food category, snacks and breakfast products were the users’ choice.

During the legendary November period, a total of 650 thousand campaigns were carried out by business partners on the Hepsiburada platform. While 69 percent of the sales made through the platform were provided by business partners, Çorum, Bursa and Kayseri stood out among the cities with the highest sales outside the three major cities.

HepsiJET made 606 deliveries per minute during this period

HepsiJET traveled 11 million kilometers during Legendary November and made 606 deliveries per minute. The districts where the most deliveries were made by HepsiJET, apart from the three major provinces, were Nilüfer, Osmangazi, Muratpaşa and Seyhan regions.

Cardless installment payment solutions such as Hepsiburada Limit, Hepsifinans and shopping credit attracted great attention from users. The basket amount of sales made with this method was 72 percent higher than the year average. In addition, the 3-month postponement feature was used in 45 percent of purchases made with cardless payment methods.