Highlights from Apple’s second quarter report, with declining sales

Apple this week Second quarter 2024 earnings results he explained. According to the shared results; Sales fell less than expected during the quarter. While the company’s profit exceeded analysts’ estimates, Apple’s shares were in extended trading after the stock market closed. 4 percent increase showed.

Apple’s huge Chinese income Compared to the previous year down 8 percent to $16.37 billion declined. It should be noted that major Chinese revenue includes mainland China, Taiwan, Singapore and Hong Kong. Although Apple’s Greater China revenue decreased compared to the previous year; what analysts expect $15.87 billion exceeded. iPhone revenue, one of the most important items of the company, was in the second quarter of last year. From $51.33 billion to $45.96 billion declined.

of the company to $6.79 billion expected to reach Mac revenues $7.45 billion happened as. On the other hand, analysts to $5.91 billion waiting to reach iPad If their income is to $5.55 billion reached. The fact that the company has not renewed its tablet series since 2022 means that its sales will decrease compared to the previous year. 6.67 billion from dollars to $5.55 billion may have contributed to his decline. of the company at an event next week two new iPad models is expected to be released.

AirPods, Apple Watch ve Vision Procovering wearable products segments $7.91 billion earned income. Wall Street analysts’ expectations $8.28 billion was at the level.

Last year $20.91 billion Service revenues in this quarter to $23.87 billion reached. This figure is according to analysts 23.28 billion dollars expectation exceeding it, it became an all-time record. iCloud, Apple TV+ ve Apple Music Services including offers such as 14 percent increase showed.

Apple, $90.8 billion revenue over Earnings per share of $1.53 (EPS) achieved. Wall Street analysts on $90.3 billion in revenue Earnings per share of $1.50 was waiting. Thus, Apple exceeded analysts’ expectations in this area as well.

On the other hand, according to the information shared; Apple shares have been around 10 per centin the last 12 months 2 percent lost value. Meanwhile, the shares of the company’s rivals, such as Microsoft and Google, which are among the technology giants, increased respectively last year. 30 percent ve 58 percent increased.