Adjust Finance Apps Insights ReportHe published . Covering Brazil, France, India, Indonesia, Ireland, Japan, Mexico, Philippines, Singapore, South Korea, Turkey, the United Kingdom (UK) and the United States (US), the report includes nearly 3,000 of Adjust’s best apps and based on datasets of all tracked applications. The data comes from two sources, covering 45 countries and approximately 250 countries according to the ISO 3166-1 standard.
Main takeaways
According to the information shared in the report; Session lengths of financial applications in South Korea will exceed global average in 2023 248 percent was on it. Global crypto app installations on an annual basis from 2022 to 2023 196 percent It increased.
Banking applications in 2023 The highest eCPI at $1.43 had it. By this metric, banking apps surpassed the financial app average of $1.21.
The report states that user LTV in LATAM has seen the highest regional growth. According to the information shared; Day 0 values are annual data from the first quarter of 2023 to the first quarter of 2024. 137 percent increase showed. The in-app turnover of financial applications will be expected to increase on an annual basis in the first quarter of 2024. 119 percent increase Let’s point out that it shows.
Indonesia, APAC 1.4 percent The regional CTR value is Almost double at 2.6 percent in 2023 took it out.
Global finance app installations
Global finance app installations in 2023 on an annual basis increased by 45 percent. Application installations of banks 82 percent and crypto application installations 196 percent It increased. The report interprets this situation as a result of trust in digital banking and interest in cryptocurrencies. However, crypto applications sessions 34 percent decrease It indicates a decrease in user interaction. Payment app setups 3 percent and sessions 27 percent experienced an increase.
Bank applications showed the strongest growth in the first quarter of 2024. Number of installations of bank applications on an annual basis 111 percentIf the number of sessions is 24 percent It increased
Session lengths
According to the information shared in the report; Globally, session lengths of financial applications, which were 6.1 minutes in 2022, reached 6.6 minutes in 2024. Despite the decline in the first quarter of 2024, it was noteworthy that crypto applications had the highest session lengths in 2023, with an average of 13 minutes. Stock market applications will be from 2022 to 2023 with a 15 percent increase saw the highest annual growth.
We can say that North America leads the way in regional session lengths in 2023. North America clocked 7.21 minutes, 13 percent above the global average of 6.38. On the other hand, South Korea increased to 22.2 minutes, an increase of 248 percent above this average. Crypto applications have an impact on this increase in South Korea, with an average of 24.8 minutes. India also has session lengths of 15.64 minutes, 144 percent above the global average.
Session lengths of crypto applications in the first quarter of 2024 compared to the first quarter of 2023 46 percent drop showed. Let us note that session lengths of financial applications increased by 2 percent in this period. Stock market applications 16 percent, payment apps 12 percent and bank applications 11 percent increase showed.
Finance apps average user retention rate
According to the information shared in the report; Average user retention rate for finance apps ranks #1 worldwide 20 percent while on the 30th day to 9 percent fell. In stock market and bank applications, this ratio showed a better performance and increased on day 1. 23 percent ve 24 percenton the 30th day 12 percent ve 10 per cent happened.
Although user retention rates in Europe and APAC regions are close to the global average; It drops more sharply on the 30th day. According to the report; This shows that there is room for improvement in long-term interactions. It is noteworthy that the rates are low in North America. North America, day 1 from 12 percent on day 30 drops to 4 percent.
Global median click-through rate
Finance apps global median click-through rate (CTR) in 2023 1.2 percent at the level. According to the report; users’ loyalty to traditional institutions and preference for integrated payment platforms such as Apple Wallet or Google Wallet can significantly affect CTR criteria.
APAC is positioned as the region with the highest median CTR at 1.4 percent. Indonesia, like 2.6 percent regional media with a proportion almost doubled output. LATAM and MENA 1.2 percent While taking part in the global media with 0.7 percent had the lowest share.
In-app turnover of finance apps
In-app turnover of financial applications in the first quarter of 2024 will be approximately 119 percent increase showed. The report states that this increase shows that user spending and interaction in the industry is growing strongly. In this context, it is predicted that the in-app turnover of financial applications will continue to climb throughout 2024.
According to the information shared in the report; Global user lifetime value (LTV) at day 0 in 2023 $0.81 started from the level and 0. 2.55 per month rose to the dollar. Figures for the first quarter of 2024 are on day 0 At $0.90 started and at month 0 3.56 dollars rose.
Europe ranks first with the highest cost per installation. The region had the highest LTV value from day 0 to month 0 in both 2023 and the first quarter of 2024. The LATAM region, which recorded the highest growth on an annual basis between 2023 and 2024, is on the 0th day. 137 percentweek 0 101 percent and month 0 76 percent increase showed.
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