research company Gemius Türkiyeshared Instagram’s prominent data with us. Soon Access blocked by BTK decision According to Gemius Audience data, Instagram is Turkey’s second largest user in terms of number of users. 4th largest platform in case. 2024 month average On average, you use Instagram per month Visited by 50.6 million people is seen.
When we look at the gender distribution of Instagram, we see that the ratio of men and women is almost equal. Between the ages of 25-34 and 35-44of their Let’s point out that these are the age groups that use Instagram the most.
According to the distribution percentage (SOV) of impression data expressing media purchases, Instagram, ranked first with a share of 33 percent It is located. In short, 33 out of every 100 advertisements in Turkey are delivered to users via Instagram.
E-commerce comes first among the categories that advertise the most on the Instagram platform. E-commerce is followed by media, personal care and travel/tourism industries, respectively.
The fact that Instagram is a visual-oriented platform is especially important for the tourism/travel industry. When we look at the tourism industry’s total TV/digital advertising investments, we see that nearly half of them are on Instagram. In other words, 1 out of every 2 advertisements made by the tourism/travel industry is on Instagram.
SMEs rank first among the brands that advertise on Instagram. given to Instagram 44 out of every 100 advertisements are for a medium and small-sized company belonging In this context, the shares received by Turkey’s leading companies through their advertisements lag far behind those of SMEs.
Visualizations of these tables belong to us. All data was obtained from Gemius Turkey.
Source link: https://webrazzi.com/2024/08/05/4-gundur-kapali-olan-instagram-in-turkiye-ozelinde-one-cikan-verileri/