How Much Money Does Instagram Access Block Lose to the Economy?

As you know, BTK surprisingly blocked access to Instagram, the world’s most popular photo sharing application, in the morning. Türkiye, With 57 million active users It is the 5th country with the “most Instagram users”. This situation takes the access ban on Instagram beyond a simple “social media ban”.

First of all, it is necessary to remind that; Although most of us watch Instagram to watch the stories of the people we follow, to look at the photos they share, and to get lost in Reels, Instagram is a platform for many companies and people.workplace“. Therefore, the access ban imposed on Instagram has a financial cost.

E-commerce worth 930 million lira takes place on social media every day

Speaking to İHA, Electronic Commerce Operators Association (ETİD) Vice Chairman of the Board of Directors, Emre Ekmekçi, said in his statement on the subject: “10 percent of total e-commerce is done on social media. This corresponds to 930 million TL per day. Together with influencers who generate traffic to the platforms A volume of 1.9 billion lira may be affected. It doesn’t disappear exactly, but it moves to another time or another platform.” he said.

Ekmekçi stated that they aim to reach an e-commerce volume of 3.4 trillion lira in Turkey by the end of the year and that the access barrier introduced will be harmful to the e-commerce sector.Every channel is important to us. Instagram is one of the most important channels in Turkey. On that platform There is a serious economy going on in Turkey. There are business models and investments revolving on this platform, but this decision does not create a positive environment.” he said.