Apple introduced two new product logos at its WWDC presentation, one for Apple Intelligence and the other for the new AI-powered Siri. The company’s goal for the design of these logos was revealed. Experts also point out other artificial intelligence logos and state that this trend is a general trend in the industry.
Apple will have a friendly, non-threatening logo for Intelligence
Apple’s new Apple Intelligence logo and Siri icon present a user-friendly and welcoming look. Many companies include the same friendly, non-threatening and simple design characteristics in their AI logos.
These logos are generally designed with bright and cheerful colors, pastel tones and smooth transitions. For example, while three of the four logos use pleasant candy colors, soft and continuous shapes are preferred.
This design approach of Apple aims to make users look at artificial intelligence more positively. The company’s avoidance of representing AI in a human-like or robotic way means users will find the technology safer and more accessible.
It is stated that such design details are handled with great care by the companies and there are comprehensive design documents behind the logos.
If you are even a little educated in graphic design, you have knowledge about the emotions that colors evoke in people and the phenomena that their combinations represent. What do you think of Apple’s approach to the Apple Intelligence logo? Please don’t forget to share your thoughts with us in the comments section below.
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