Huawei introduced its fashion-forward products at Mobile World Congress 2024

At its stand at the Mobile World Congress, Huawei introduced its products, which it divided into categories with different experience areas, to the participants. Huawei, which took part in the Mobile World Congress with its latest smartphone, smart watch and FreeClip headphones, also exhibited a harmonious combination of fashion and aesthetics with wearable technologies. Huawei, which has made a name for itself with its innovative products in the wearable, audio, tablet, PC and smartphone categories; It demonstrated the company’s determination to expand its global presence as a high-end brand with its launches in Europe, the Middle East, Africa, Latin America and Asia Pacific regions.

Flagship smartphones released in 2023 included HUAWEI Mate 60 Series and HUAWEI Mate X5. While both products attracted great attention from users, they once again demonstrated Huawei’s leadership in innovation-oriented design and technology.

Huawei also introduced ULTIMATE DESIGN, a new ultra-high-end brand that offers distinct aesthetics, craftsmanship and technological innovations. According to the latest report by Counterpoint Research, Huawei achieved a 5% market share in the global high-end smartphone market in 2023, ranking third among all brands. In the first two weeks of 2024, Huawei ranked first in the Chinese market with the largest smartphone sales volume. By the end of 2023, global shipments of Huawei smart wearable devices exceeded 150 million, and Huawei ranked first in China’s smartwatch market for five consecutive years.

HUAWEI Health App has a user base of over 450 million. Huawei has shipped more than 100 million tablets worldwide by 2023, a decade after the launch of its first tablet.

A new sense of aesthetics with high-end designs

The ‘Fashion Forward’ approach that Huawei underlined at the Mobile World Congress signals the company’s transformation into a brand focused not only on technology but also on fashion icons. Huawei introduced the ‘Fashion Forward’ concept, which aims to create fashionable and healthy lifestyles for consumers in 2023. Huawei, which has made significant investments in R&D, continues its determination to develop new design paradigms for each new product and to lead the fashion trend in the industry.

It also makes a difference in material quality with its ULTIMATE DESIGN segment

Huawei makes an extraordinary choice of design and materials in the products it offers in the ULTIMATE DESIGN segment. Rare earth elements were also added to the red ceramic sintering process used for the first time in the HUAWEI Mate 60 RS ULTIMATE DESIGN. In this process, each device goes through a 1400°C calcination process during the production phase and is subjected to more than 50 processes during the 60-day production period. HUAWEI WATCH ULTIMATE DESIGN is Huawei’s first smart watch with gold material. The product contains 18K gold and zirconium-based liquid metal.

HUAWEI FreeClip was the company’s first headset with a C-bridge design. FreeClip, which stands out with its durability and design that allows freer use, continues to attract the attention of Mobile World Congress visitors with its unique design and performance.

Huawei established ‘Aesthetic Research Centers’ in Paris, Milan and London to bring together the design approaches of different cultures. These centers were established to offer consumers a unique aesthetic experience by serving as global platforms that enable the continuous development of technology and design understanding.

Cutting-edge smart wearable devices provide comprehensive and precise health management

The exhibition area consisting of Huawei’s fitness and health-oriented products also attracted the attention of the participants. Huawei is launching HUAWEI WATCH Ultimate, the first smartwatch to support two-way BeiDou satellite messaging, HUAWEI WATCH 4 with Health Glance, HUAWEI WATCH GT 4 with activity rings and Stay Fit app, and HUAWEI WATCH ULTIMATE DESIGN, the first gold-plated smartwatch ever produced. It had recently launched the .

Shortly after the launch period, global shipments of the HUAWEI WATCH GT 4 exceeded 2.5 million units, making it the company’s best-selling smartwatch. Huawei has applied for more than 800 smart wearable patents, maintaining its leading approach in terms of R&D investment and number of patents in the field of fitness and health. The company also recently introduced the Health Laboratory opened in Finland. Huawei has also accelerated its professional research in the field of wearable technology by establishing more than 10 global R&D centers. Huawei’s 2024 goals in this field include developing technologies that will support sleep, blood pressure and mental health management.

Productivity comes first on the tablet

Huawei’s newest flagship tablet, HUAWEI MatePad Pro 13.2 inch, and other innovative tablet solutions were among the products that attracted attention at Mobile World Congress 2024. Design-oriented approaches such as shrinking frames and the highest screen-to-body ratio also increased interest in the new Matepad Pro. This tablet works in full harmony with the third-generation HUAWEI M-Pencil, the first pen to support more than 10,000 pressure sensing levels.

Huawei also continues to develop PaperMatte Display and NearLink, an important technology for a more advanced digital production and creativity experience. The creativity-focused GoPaint event hosted by Huawei will also be expanded to cover more countries and regions.

Equipping its new generation flagship phones with XMAGE features for a different mobile photography experience, Huawei also introduced the HUAWEI

In 2024, Huawei will continue to cross borders and bring focused products and experiences that combine fashion and technology to its users around the world with innovative technologies and increasing R&D investment.