Humorous Reference to Apple from Nothing: “New to Icons?”

The new features that Apple offered to iPhone users with the latest iOS 18 update made a great impact in the technology world. iOS 18, which was introduced at the WWDC 2024 event and attracted attention especially with its user interface customizations, finally brought the expected personalization features.

However, the late arrival of these innovations to the Apple ecosystem led to humorous reactions in the Android world. In particular, the Nothing brand’s mockery of Apple’s new features attracted the attention of technology enthusiasts.

Innovations of iOS 18 that Improve User Experience

With iOS 18, iPhone users will be able to customize application icons as they wish. This step by Apple adds a new dimension to interface personalization by allowing users to set application icons in the color and size they want.

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— Nothing (@nothing) June 10, 2024

However, these features are nothing new for Android users. Such customization opportunities, which have been available in the Android ecosystem for a long time, have caused Apple’s new features to become a subject of humor.

Nothing made a post mocking the new features of the iPhone. In the post, the icon customization screen on Nothing branded phones was shown, implying how long the features that Apple introduced years later have existed in the Android world.

This move by Nothing caused widespread repercussions in the technology world and once again brought to the fore the effects of Apple’s closed ecosystem on the user experience.

Apple’s iOS 18 update was highly appreciated by offering iPhone users the personalization opportunities they have been waiting for a long time. However, the late arrival of these features, which are already available in the Android world, led to humorous reactions from brands such as Nothing.

Such conflicts in the technology world continue to shape users’ expectations and companies’ innovative steps. Although this move by Apple is an important step towards improving the user experience, it is clear that it will have to deal with such reactions from its competitors.