Hyundai is preparing to launch its most important EV and SUV models in China. Sales of the IONIQ 5 N and several key models will begin at the end of 2024. With IONIQ 5 N, TUCSON and SANTA FE will also strengthen the SUV segment.
Hyundai attracted attention at the Beijing Auto Show!
Hyundai revealed its ambitious growth strategy in the Chinese market at the 2024 Beijing International Automotive Fair. At the center of this strategy is the brand’s fully electric model, IONIQ 5 N. This ambitious model draws attention with its 650 horsepower and design. It will be available in China in the second half of this year.
Hyundai aims to increase its claim not only in the electric vehicle segment but also in the SUV market. In this direction, TUCSON and SANTA FE models were specially developed in accordance with the expectations of Chinese customers.
Both models will have a wider and longer structure compared to the European versions. Thus, it will offer a more spacious interior. The MUFASA model, designed specifically for the Chinese market, will increase Hyundai’s diversity in the SUV segment.
The company showcased not only its cars but also its commitment to future technologies at the Beijing International Automotive Expo. The fair focused on hydrogen technology and hydrogen fuel cell systems.
Visitors had the opportunity to experience the entire value chain of hydrogen, from production to storage and use. Hyundai once again demonstrated its commitment to environmentally friendly mobility with innovative solutions such as converting organic waste into hydrogen.
The company’s growth strategy in the Chinese market has been further strengthened with a memorandum of understanding signed with Contemporary Amperex Technology Co.Limited (CATL). This collaboration will enable Hyundai to increase its competitiveness in the New Energy Vehicle (NEV) market and achieve its electrification goals.
Additionally, the first “N Special Experience Center” outside Korea will be opened in Shanghai. This center will offer potential customers the opportunity to experience high-performance models such as the IONIQ 5 N and experience the excitement offered by the brand’s N series.
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