Digital platforms are about to overtake the traditional way of watching TV
According to Nielsen’s data cable TV’share of, %27,2 while, terrestrial TV views %20,5 ranked third with. If we consider the sum of these two as traditional TV, we see that digital platforms are approaching to surpass the traditional way of watching television.
When we look at online platforms %9,9 ile YouTube While it is the most preferred service, it %8,4 ile Netflix followed. Amazon Prime Video ranked third with a share of 3.1%.
Since these viewing rates only cover televisions and do not include smartphones and tablets, the total viewing time of digital streaming services has already surpassed traditional media We can say it easily.
The widespread use of digital platform viewing naturally affects the advertising industry. Another report by analyst PricewaterhouseCoopers found that global advertising revenue was approx. %28It reveals that most of it comes from streaming services. In 2023, this rate will be %20 It is stated that . The report claims that this increase is due to the stagnation of growth in subscription revenue for video streaming services. Increasing number of video streaming services and market saturation Due to companies subscription packages with low prices and ads started to present. Therefore, the share of advertising revenues on digital platforms began to increase.
This news our mobile application Download using
You can read it whenever you want (even offline):
Source link: https://www.donanimhaber.com/abd-de-dijital-platformlarin-tv-de-izlenme-orani-yuzde-40-i-asti–179543