Instagram access ban may have a high cost to Turkey!

BTK‘s ban on access to Instagram turned the agenda upside down in Turkey. While the economic effects of the decision are being discussed loudly, the Vice Chairman of the Board of Directors of the Electronic Commerce Operators Association (ETİD) Emre Ekmekçigave striking information about the damage that the closure of Instagram will cause in the e-commerce industry.

Instagram access ban may affect Turkey’s e-Commerce volume by 1.9 billion TL!

Emre Ekmekçi, Vice Chairman of ETİD Board of Directors, stated that 10 percent of the e-commerce pool is carried out through social media. Stating that most of this volume, which corresponds to 930 million TL per day, is provided by Instagram, Ekmekçi said that the decision to close Instagram was made through influencers and users who generate traffic to the platform. 1.9 billion lira He stated that it could negatively affect e-commerce volume.

Instagram is a very important social media platform in Turkey and generates a huge economy. Ekmekçi stated that there are various business models and investments on the platform and that this decision will not create a positive environment. The closure of Instagram directly affects not only users, but also many businesses and entrepreneurs. This can lead to serious losses in revenue, especially for small and medium-sized businesses.

Emphasizing that all channels are important in the e-commerce industry, Ekmekçi said that Instagram’s role in this field is undeniable. He noted that social media, especially Instagram, is an indispensable marketing and sales channel for businesses. If the access barrier lasts for a long time, permanent damage may occur in the sector and its negative effects on the Turkish economy may be great.

Removing the access barrier will provide great relief for the e-commerce sector and the general economy. If the authorities take this situation into consideration and produce a solution quickly, it will minimize the grievances of both users and businesses. Re-opening Instagram is of critical importance for the e-commerce volume in Turkey to return to its previous levels.