Instagram decided: will no longer be a social media platform

Instagram, Z generation It takes new steps to change its preference in content searches. The head name that explains the steps in this direction Adam Mosserigave interesting details in a podcast broadcast recently. He said that Instagram’s search ability is not too good right now, they are aware of it and rolled up the sleeves to change.

Especially young social media users, mostly when they want to get ideas or do research on a subject TiktokHe’s using it. Google Arama Already a separate subject in itself, Mosser said that Instagram does not want to stand empty.

Instagram contents will be discovered for a long time

According to Mosser Instagram It should no longer be used not only to follow friends, but also to find something. Most of the users every day story Even if it is attempted, discovering shares and re -circulating will be the new target. Z generation In internet searches Research on their preferences also supports this change.

In a study conducted in 2024 51 %of young people prefer Tiktok instead of Google to search for information. it had emerged. However, Instagram also stands in this race in a considerable place. In some research, Instagram stands out as the first choice of young people.

According to Mosser, the target is very clear: users should no longer have difficulty looking for a specific video or a recipe sharing. In addition, not the first 24-48 hours after the content installed on the platform, but It can also be discovered in the long run will be. In other words, content producers are planned to get a share of this job.

Like Tiktok’s recommended search system

Tiktok’s recommended searches system, that is, popular searches from the comments below the video is an area that Instagram wants to take an example. Mosser, Instagram, such suggestions will be activated soon and users can reach more relevant content based on the comments, he said.

So far the search team on Instagram was quite small. This caused users not finding what they were looking for when looking for content. Meta allocated serious resources for the field in question and INstagram’s search featuresHe raised the team that would work to improve. Innovations are expected to manifest itself in the middle of next year or within a few months or if there is no surprise.