Meta finally listened to a group of user who has been over -ears. It turned out that the company is working on an Instagram application specially developed for iPad. Instagram used on the iPad to date, the iPhone version of the screen has not been more than a magnified version of the screen. This made the user experience limited and inefficient.
According to The Information, a strategic impulse lies behind this change. The threat of “sales or prohibition ği faced by Tiktok in the US may have prepared the ground for the emergence of new opportunities in the field of social media. While Tiktok’s fate remains uncertain, Meta may be turning to platforms that he has never cared about before. iPad users have become one of the groups that were re -on the agenda in this new period.
Meta is at the end of the Instagram iPad application, which he rejected for years
Meta, which has clearly exhibited a distant stance on this issue in the past, put a special application for the iPad for a long time despite its user demands. Instagram CEO Adam Mosser, 2022 said in a statement on the issue, the iPad user’s audience was not large enough, he said. In addition, it was stated that the company focused on the projects it deemed more priority at that time. A similar explanation came in 2023 and underlined that the iPad application is still not a priority.
This has led to a desktop web version or a magnified version of the iPhone application for years. Yes, multi -task support was partially improved with vehicles like Stage Manager. Some user experience improvements were made in the web version. However, these temporary solutions never compete with the efficiency of a local application.
Despite all these past explanations, it is noteworthy that Meta is now taking this step. It seems that the priorities within the company are reshaped by the effect of external factors. In particular, the pressures that Tiktok faced in the United States forces Meta to evaluate more space. In this environment, neglected platforms such as iPad become focal points again.
The fact that Meta has not yet made an official statement to the public about the development of the application indicates that the project is at an early stage. This shows that users may not be able to access the new application in the short term. Nevertheless, it is noteworthy that a request that has been ignored for years has finally been raised. When the application will be presented is still unclear.
A specially improved version of Instagram for iPad will fill an important gap for users looking for a big screen experience. This development can be met positively for content producers, multi -tasks professionals and individuals who use the tablet as the main device. Thanks to an application that has been designed efficiently, it can be expected to increase in interaction rates. In addition, this step will be a remarkable improvement in terms of increasing the consistency of Instagram’s user experience.
Although it is not known exactly when the application will be available, the expectation is great. The iPad users follow this development with cautious optimism after not being able to find their request for years. It is possible that Meta will start trying this application with test groups in the coming period. The scope, features of the application and differences according to the iPhone version will become clearer with future leaks.
In addition to all these, at a time when consistency between devices gained importance in the mobile application market, Meta’s step towards the iPad becomes meaningful, albeit late. Such steps taken to equalize the user experience between devices can increase platform loyalty in the long run. The extent to which Instagram will close this difference with the special application for iPad will only be revealed in the final state of the application. For now, users carefully follow the first signals of this change after years.
Source link: https://www.teknoblog.com/instagram-ipad-uygulamasi-geliyor/