Interesting Story of Lacoste Logo – Webtekno

Lacoste The crocodile logo of the brand, which has become one of the symbols of fashion, has gone beyond being just a brand sign.

Well, even if we do not use the brand, this is now engraved in our minds. crocodile figure What kind of story do you think lies behind it?

Our story begins with René Lacoste, a young and talented tennis player.

Lacoste is as successful as its successes on the field. with his unique personality and style He also stood out among the athletes of that period.

Combining his passion for tennis with an innovative perspective, Lacoste wanted to leave a unique mark in the sports world and was proud of his performance on the field against his rivals. with perseverance and determination was also mentioned.

René Lacoste played in every match until he became the best player in the world in 1926 and 1927. to attract attention He succeeded and attracted attention with these features.

So much so that being a determined player gives him a nickname It would even make money.

It was a crocodile skin suitcase that gave him the nickname “crocodile”!

When René Lacoste went to Boston for a tournament in 1923, he saw in a shop window while visiting the stores. a crocodile skin suitcase Attracting his attention formed the basis of both his nickname and the famous logo.

Lacoste liked this suitcase very much and his trainer if he wins the match He promised him that he would take the suitcase.

Lacoste did not win the match, but even though he did not have the suitcase, this event gave him a title that he would carry throughout his life: “Le Crocodile” meaning “The Crocodile”.

This nickname symbolized the endurance he showed on the field and his never-give-up character, and in a short time he became a popular name among those around him. started to spread.

This title of Lacoste was adopted so much that eventually this crocodile figure became a part of its clothes.

In 1927, a friend drew a simple but eye-catching crocodile logo that Lacoste wore in tennis. in the pocket of your white jacket was processed.

This little detail is Lacoste’s symbolizing his personal style and determination on the field. was born as a symbol.

Lacoste’s personal logo with the crocodile figure became more widespread over time, and when the Lacoste brand was established in 1933, the crocodile figure official logo of the brand It started to be used as.

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