Competition in the smartphone market continues unabated. On one side Google led by Samsung, XiaomiWhile manufacturers such as , vivo and OPPO are trying to attract the attention of users with models that appeal to every budget, Apple, on the other hand, is fighting alone against all its competitors. So, which side is superior in this competition?
of CIRP According to the latest report by Consumer Intelligence Research Partners, Apple Android ve iOS began to gain superiority in the struggle between It is stated that 17% of users who bought a new iPhone in June 2024 are old Android users. This rate was around 10% last year and apparently has now increased to 17%. Of course, at first glance, this may be considered a significant success for Apple. However, this does not mean that the company increased its profits in general.
According to the report, Android iPhone’a The models preferred by users who switch are not the iPhone 15 series, which is the newest and most expensive series, but the older models that were released a few years ago and were more affordable. This leads to a decrease in the company’s profitability. Moreover, this trend is not just limited to users from Android. The rate of current iPhone users switching to new models is also decreasing.
The reason for the users gained from Android actually lies in Apple’s success. Factors such as performance, camera quality and long-term update support make iPhones last much longer than Android devices. However, this does not prevent the company from releasing new models every year and keeping old models on the market at more affordable prices. In conclusion, under $500 Users looking for a phone are turning to more affordable Apple products such as the iPhone 13. Satisfaction of existing users also reduces the need to buy a new phone.
Apple’s It seems like there isn’t much he can do to solve this problem in the short term. However, to make new iPhone prices more affordable or iPhone SE series Prioritizing more budget-friendly models such as , etc., may perhaps enable the company to reverse this situation.
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