Is TikTok in decline? – ShiftDelete.Net

According to the latest information, TikTok has begun to experience a significant decrease in the number of active users. It is said that the platform, which has almost no growth in the last quarter of 2023, has even started to lose its loyal users, especially in America.

The platform, which has been rising rapidly in the social media world since its launch in 2016, has never experienced such a failure before. Undoubtedly, one of the biggest reasons for this decline was that the American administration accused TikTok of collaborating with the Chinese government and imposed a series of bans. Even the complete removal of the application in the country is on the agenda. Here are all the details…

Has TikTok entered a downward trend?

Another reason for the decline is that young people, who are the segment that uses TikTok the most, are slowly starting to grow up and therefore cannot devote enough time to the application. While this situation greatly worried the company’s management, the fact that it fell behind even Facebook in growth rates recently was the last straw. While the company has not yet made a statement on the subject, it is said that quite radical decisions may be taken.

If the number of users continues to decrease, the advertising revenues of the application will decrease noticeably. In order to prevent this situation, the company management is preparing to launch an Instagram-like photo application soon. It is already a matter of curiosity how these innovations will be received by users. On the other hand, we can say that the future of the company, which is fighting a major legal battle in America, is quite uncertain at the moment.

So what do you think about this issue? Do you think the strategy implemented by TikTok is correct? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.