Social media giant X, managed by Elon Musk, filed a lawsuit against leading advertising companies the other day. This is why mass advertiser boycott of X. Among those sued Unilever, Mars, CVS, Orsted There are dozens of large advertising companies, including.
The technology giant announced that these companies, through an initiative of the World Federation of Advertisers (WFA), “withholding billions of dollars in advertising revenue” he accuses.
“They formed a conspiracy to boycott X, threatening our future”
The name of WFA’s initiative mentioned here is the Global Alliance for Responsible Media (GARM). To participate in this, companies, organizations Not advertising on social platforms that do not comply with security conditions It is necessary. X also stated that GARM organized a boycott to force companies to comply with security standards and filed a lawsuit on the issue.
X CEO Linda Yaccarino also shared a video on the subject. In the video “The evidence and the facts are on our side.” The manager said and added the following: “They formed a conspiracy to boycott X, threatening our future.”
In a separate post, Musk describes all companies boycotted collectively by advertisers for this reason. called to sue and stated that this attitude could be an “organized crime”.
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X intends to receive compensation if advertisers’ actions are determined to be unlawful. Time will tell how the case will turn out. It is a matter of great curiosity whether the company will get what it wants.