Local e-commerce analysis platform heybooster received an investment of 770 thousand euros

Heybooster, a graduate of the 11th Workup Entrepreneurship program, whose seed investment round news we shared in 2023, received an investment of 770 thousand euros in the round led by Ak Portföy, including StartersHub, Arz Portföy and Lima Ventures and Leap Investment, which made follow-up investments.

heybooster operates as a data analysis platform that analyzes marketing data of e-commerce companies, ensuring that marketing teams are aware of opportunities and follow up on actions. The startup’s customers include e-commerce brands such as MediaMarkt, e-bebek, Derimod, D&R. heybooster automatically analyzes hundreds of metrics on marketing, product and user behavior every day with the algorithms they have developed, highlighting opportunities that can impact revenue.

Neslihan Emikoğlu, co-founder of heybooster, said: “In the first version of heybooster, which we developed with our core team from the idea stage, we could only capture data. With heybooster 2.0, we started to make sense of the data. “As for heybooster 3.0, we will turn it into a technology where you can follow the actions and constantly communicate with the marketing solutions you use with its public API,” he said.

Şahin Seçil, the other co-founder of heybooster, said, “E-commerce teams have to use many platforms at the same time to see opportunities, and brands that do not have a dedicated data analyst for the marketing team in their teams cannot benefit from the power of algorithms when optimizing their advertising budgets. With heybooster, we enable the entire team to see opportunities on a single platform and take quick action. During the 2-year development process, we have developed and continue to improve our algorithms by working with Turkey’s largest e-commerce brands. “With the investment, we will continue to grow with a SaaS focus by expanding into the American market, where competition is high,” he said.