Local fitness and healthy living application: FitAction

Healthy living applications help individuals live healthier lives by monitoring their physical activity, nutritional habits and general health status. It also makes it easier to achieve long-term health goals by providing personalized guidance and motivation.

Onur Mutluay and its team, which collects healthy living needs on a single platform. FitAction, attracts attention at this point. The application, which is available in 16 languages, offers various features such as an artificial intelligence-supported personal fitness trainer, calorie tracking counter, healthy recipes, yoga practices, water tracking counter and body health metrics calculators. It provides a comprehensive calorie counter experience with data on more than 2 million foods and beverages from 29 countries.

FitAction offers integration with smart watches and health applications, giving users feedback and motivation like a personal trainer. The app sends notifications to help users stay consistent on their wellness journey.

FitAction highlights

FitAction differentiates itself from its competitors with its comprehensive features; It offers fitness, calorie counter, healthy recipes and yoga practices on a single platform. The application combines all these needs in a single application and supports physical and mental health.

FitAction began development in July 2023 and went live on June 7, 2024; It has now become the platform of choice for more than 2 million users from 29 countries. 70 percent of users have completed at least 3 training sessions to date.

Onur Mutluay and his team aim to make FitAction a leading healthy living application in Turkey and the international market. Mutluay says that the application is a mobile application that progresses with its own resources and adds that they are open to global collaborations in the future.

FitAction’s revenue model

The company’s revenue model is based on in-app purchases and does not contain advertising. Users can purchase full access to the application with monthly or annual packages. However, users can also use many features for free. Additionally, company-specific B2B solutions are also available in the system.

You can download the application from the App Store and Google Play Store.