Louis Vuitton Success Story – Webtekno

The story of Louis Vuitton, one of the most luxurious brands in the world, goes back to a child from a poor family. The journey of a little boy, today’s giant company created.

Get your tea and coffee. This How the story that started with a homeless little boy brought Louis Vuitton to today Let’s see together.

Louis Vuitton kimdir?

French fashion designer and businessman Louis Vuitton was born in 1821. His mother was a farmer and his father was a carpenter. His mother died when Louis was very young, and his father married another woman. Because his stepmother treated him badly, Louis ran away from home at a young age and went to Paris on foot for 2 years, a journey he started at the age of 14.

He worked at various jobs until he arrived in Paris. He was apprenticed to the famous luggage maker Monsieur Maréchal in Paris. In 1854, he established his own business. The Louis Vuitton brand emerged in this small workshop. It entered the market by making waterproof, flat-covered suitcases. His work was very appreciated and requests came from all over the world.

His shop was destroyed during the Franco-Prussian War.

When the war broke out in 1870, Louis’ shop was destroyed and his belongings were stolen, but he did not give up and He decided to start all over again. He opened his new shop in a better location. He had now made his name much better known.

He was making the suitcases and luggage of royal families, aristocrats and wealthy people. He was designing special bags for important people. Unique designs and the quality of the materials used, It differentiated the brand from others.

The brand gained new momentum during the World Wars.

Louis Vuitton passed away in 1892, and his son Georges Vuitton started to run the business. That iconic “LV” logo also appeared during this period. When World War I broke out, instead of luxury designs like Louis Vuitton’s, more durable military bags The need was felt and production continued in this way.

When the war ended, there was a return to luxury bags. They worked to get out of economic fluctuations in the most harmless way and they succeeded. During this period, Georges also passed away and his son Gaston took over. II. When World War II began delivery is restricted However, they did not give up their stability and continued to work in the most effective way.

It has become deeply rooted by strengthening its position in the market a little more each period.

As you know, counterfeit products were one of the areas that Louis Vuitton struggled with. They were organizing advertising campaigns for fraud. Company sales in 1987 to 1 billion dollars had reached and spread all over the world.

When the head of the company died, the children took over the management. When the Asian crisis occurred, the company was again affected, but they did not give up and They bought new brands. They also invested in different brands in different areas.

New investments, product range expansions, acquisitions… All of them strengthened the company and left its mark on the market in the 2000s. It currently has nearly 500 stores in more than 60 countries and the brand is fully $46.543 billion It was your value.

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