Marketing platform that produces artificial intelligence-supported visuals: Crait AI

Crait, which creates artificial intelligence-supported visuals, received a pre-seed investment of 380 thousand dollars. We conveyed it to you. Among the participants in the investment tour İşbank 100th Year Venture Capitalangel investors Fırat İşbecer, Hande Enes, Banu Kısakürek ve Barbaros Özbuğutu had taken place.

Safiye Dinçtürk Turgut (CEO) ve Kahn Aytekin (CTO) Founded by Crait in December 2022 in the US state of Delaware, it stands out with two features: Creative Suite and Creative Insight. While brands will have artificial intelligence-supported visuals where they can place their products with Creative Suite, they will be able to evaluate the marketing performance of these visuals with Creative Insight.

When you log in to the tool, Crait requests various information about your brand. In addition to details such as the brand logo and description, you can also specify expressions that you do not want to be associated with the brand.

After uploading your product images to the platform, you can create backgrounds compatible with the product via prompts. If you are using the paid version, you can also use reference images and negative prompts when creating your prompts.

After writing your request, you can detail your request by using the surprise me button in the upper left corner of the request box. Instead of creating images via prompt, you can also choose from ready-made templates.

By the way, we should also point out that URL, Excel and CSV formats are supported during the image upload phase. When you upload the image, you encounter an interface where you can edit it. You can categorize the product image through the same interface.

There is also the option to edit the background you created with the prompts. Among these options, the produced background resizing and artificial intelligence-supported drawing features are offered in the paid version. I wanted to create a beach image with white pebbles through the prompts. My goal was to place products in these images. If you want an image to be created without selecting your product, you will see the following result. In this sense, it is possible to create backgrounds according to your needs in Crait.

However, if you want an image to be created after selecting the product, your product is directly integrated into the produced image.

If you don’t want to deal with prompts, you can also create product placements using the sample template. If you want to share content on a certain theme, such as text-like content, instead of product-oriented sharing, you can produce new images using templates.

Crait’s features for creating ad images, getting insights, and automating the workflow have not yet been released. However, it is stated on the platform that these features will be active soon. The tool is currently ideal for those who want to quickly create visuals for their own needs. We can say that with the addition of the mentioned features to the platform in the future, Crait will become an indispensable product for marketing teams.

According to the information on the initiative’s website; Crait’s customers include Paşabahçe, Mudo Concept and Karaca. In addition to a free 7-day trial version, Crait has 3 different packages ranging from $15 to $99. We should also point out that the initiative offers a 10 percent discount to those who prefer an annual subscription.