Marketing Tactics of Supreme, Which Has Only 15 Stores

Supreme brand; We can often see it on celebrities, influencers and artists. Even though it doesn’t seem to have much of a feature when you look at it, it is known by everyone. a valuable brand appears before us.

Indeed, why do we perceive the Supreme brand this way? Because there are many marketing tactics they have developed to make us perceive it this way! Let’s explain one by one.

It creates the fear called “FOMO”.

Supreme, which implements a strategy of creating demand by producing a limited number of products, creates a buzz with consumers by releasing its new products weekly in pieces called “drops”. “fear of missing out (FOMO)” creates.

This fear of missing out causes people to flock to both online and physical stores, and the products run out in a few minutes. Like this perception that demand is too high is reinforced. In addition, the expectation and excitement created for new products ensure that the brand remains constantly on the agenda.

It creates a cultural impact with its street fashion.

Founded in New York in 1994, the brand has developed a close bond with street culture and expanded its roots into the skateboarding community. In time, adopting street fashion It took its place in popular culture when it started to be worn by celebrities and influencers.

Supreme has taken its impact one step further each time by collaborating with popular culture figures and street artists. Like this pioneer of street fashion became.

It restricts access by opening a limited number of stores.

As we mentioned, Supreme only has 15 stores. That’s why products rarer is perceived as. In order to increase demand in places where it has stores, it presents each store opening as a special experience.

Long queues in front of stores being described as “special” It reinforces. All these clever strategies enable the brand to add value to its value.

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