What exactly does Audi’s logo consisting of 4 interlocking rings mean? To learn this, it is necessary to take a short journey into the history of the company.
Founded in 1909 by August Horch Auditoday part of the Volkswagen Group.
However, the 4 rings in its logo are more than that. to an old story It endures.
The story of Audi is that German engineer August Horch founded Horch & Cie. in Germany in 1899. It starts with his founding of Motorwagenwerke AG.
However, Horch was terminated in 1909 due to disagreements with the company’s board of directors. has to leave his company staying. Undaunted, Horch decides to establish a new automobile company the same year.
Of course, this time he cannot use the name ‘Horch’, so he chooses the name Audi, which means ‘listening’ in Latin.
When the year was 1932, what was happening around the world economic depression, forcing Horch into some collaborations. As a result, Audi is merging with Horch’s former company Horch, DKW (Dampf-Kraft-Wagen) and Wanderer under the name Auto Union.
It is decided that Auto Union’s logo will consist of four interlocking rings representing these four companies. At work Audi’s current logo today It’s based on this story.
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