MediaMarkt became Turkey’s new creative agency VML

MediaMarkt Turkey’s new term creative agency became VML. MediaMarkt, which launched a media, marketing and communication transformation that reinforces its position in the field of “experience electronics” in October 2022, will make a difference and implement campaigns by focusing on digitalization in cooperation with VML.

VMLThe fact that it is an agency that serves the Top 100 brands that have invested in advertising in the last year, that it is a global agency that works with global brands, and that it has received prestigious awards stood out as important criteria in determining the agency. VML is one of the world’s leading creative and media agency groups. WPP It is also part of the network.

“We will make a difference with integrated channel experience”

Stating that they have been experiencing a major transformation process since October 2022 MediaMarkt Turkey Marketing, E-Commerce and Corporate Communications Director Tolga Ünvan said, “As an integrated channel service platform in the field of consumer electronics, we aim to provide a holistic experience to our customers. As MediaMarkt Türkiye, we have taken important steps towards this goal. We launched our new digital application. We renewed our loyalty program, MediaMarkt Club, to offer more data-oriented and personalized solutions. We increased the digital focus of our marketing investments. “We have led the market with innovative AI businesses,” he said.

address, VML He said the following regarding the cooperation that will begin with: “One of these steps is
VML We decided to join forces with . One of the biggest reasons for our choice is VML‘s signature on ideas and works that make a difference with its focus on digitalization. It was an important criterion for us to have data-oriented communication strategies that respond to the evolving dynamics of the consumer, create a WOM effect. On the other hand, pinpoint strategies and integrated channel approaches aimed at the young audience, which is the focus of MediaMarkt, are also available. VML It was one of the biggest reasons why we set out with . We believe that by creating a strong synergy together, we will achieve successful works that will be remembered. “We will continue our brand communication investments strongly in 2025.”