MediaMarkt was chosen as the most preferred brand by women in the electronic retail industry

The Women’s Brand Preference Index research, conducted by the Turkish Reputation Academy in cooperation with Bursa Technical University and Istanbul Kent University, reveals the brand preferences of women between the ages of 18-55. MediaMarkt was the leader of the electronic retail category in the research conducted with the participation of nearly 6,500 women from 26 regions, with the aim of determining women’s reputation, trust and purchasing behavior tendencies.

“It is an honor to be the number one choice of women”

Stating that they are very happy to gain the title of the most preferred brand by women, MediaMarkt Turkey Marketing, E-Commerce and Corporate Communications Director Tolga Ünvan said: “Research; It shows that brands that attach importance to digitalization and touch women with both social responsibility projects and campaigns create a greater perception of trust among women and are preferred. As MediaMarkt Türkiye, we are proud to be the number one brand choice of women in our industry. The fact that our efforts to meet our customers’ expectations and offer them an unforgettable shopping experience are appreciated, especially by women, is the biggest indicator that we are on the right track. “Being the first brand preferred by women shows that the innovative approach we bring to our industry and the investments we make in digitalization do not go unrewarded, and it makes us happy.”

“We care about the greater representation of women in the field of technology”

Pointing out that women are now at the forefront of shopping for technological products as technology has become the center of our lives, Ünvan said, “The number of users who shop especially on online platforms is increasing day by day. Women’s share in this increasing trend is quite high. As MediaMarkt, we closely observe the interest of women in cutting-edge, innovative products that make life easier. Their interest inspires us for both our physical and online shopping platforms. We care about women being more represented in the field of technology. “We continue to employ at least 50 percent women in our stores,” he said.