Microsoft is dropping Xbox console marketing in EMEA

Microsoft; It has decided to stop marketing Xbox consoles in the Europe, Middle East and Africa (EMEA) region, which includes Turkey. From now on, the company will focus on Xbox Game Pass, controllers and cloud services. This strategic change came to the fore after the increases in Game Pass subscription fees and caused great controversy in the gaming community.

Change of focus in EMEA Region: Game Pass and Cloud Services

Microsoft emphasizes that Xbox services and games can now be used without owning an Xbox console. Many Xbox games become available on the PC platform on the same day. For this reason, the company attaches great importance to Game Pass subscription and offers attractive offers for new subscribers. Collaborations with platforms such as Discord Nitro also attract the attention of new subscribers.

The recent changes made to the Xbox team are seen as part of Microsoft’s plans for its new fiscal year. In this context, it is known that many Xbox employees were laid off. The Verge’s Tom Warren stated that he had received hints that Microsoft would focus on console promotion in the new fiscal year. However, this information has not yet been fully confirmed. However, considering Microsoft’s recent strategic moves, this information can be considered a reasonable possibility.

Xbox console sales are falling

Sales of Xbox Series X|S consoles in the EMEA region have been declining for some time. Many players prefer PlayStation 5, Nintendo Switch or PC. If Microsoft implements this change, it seems likely that interest in consoles in the European market will decrease further and prices will increase. In particular, there may be situations where third-party sellers increase prices and console availability decreases. The company states that the change will affect certain markets of the EMEA region, but it is currently unclear which markets will be affected.

Xbox has also released a special app for Amazon Fire TV stick. Thanks to this application, users can benefit from Xbox services without needing a console. When Microsoft makes these changes, the question arises as to where the stock allocation will be directed. On the other hand, after the announcement of the new Xbox Series

If Microsoft formalizes its decision to cease console marketing in the EMEA region, it is expected to provide more information on which markets will be affected. In this way, consumers can make their financial plans more healthily before these changes.