Netflix has gained more than 8 million global paid users since April

According to new subscriber information included in Netflix’s second quarter earnings results, the company has been More than 8 million global paid users won. With the increase in paid users, Netflix now has a total of 277.65 million paid users worldwide, representing 16.5 percent year-over-year growth.

Thanks to Netflix increasing its ad-supported tier, ad tier memberships increased by 34 percent compared to the previous quarter. Netflix removed its cheapest ad-free “Basic” subscription tier last year, and in early July the company began warning customers in the UK and Canada that they would need to switch to a new plan.

In the US, the Basic plan was priced at $9.99 per month, but the cheapest ad-free Netflix plan is now priced at $15.49 per month. Netflix was currently allowing customers on the Basic plan to continue using that plan, but this is being phased out. It is also shared that advertising layer memberships increased by 34 percent from the first quarter to the second quarter of 2024.

In addition to all this, Netflix recorded a 17 percent growth in its revenues compared to the previous year and expects the overall growth in 2024 to be between 14 and 15 percent. Netflix expects advertising memberships to increase and advertising revenues to make a more meaningful contribution to its business in 2025 and beyond.

The platform came to the fore in our country with the recent increase. With the new increase, the monthly fee of Netflix Turkey’s most affordable subscription option will be 149.99 TL; The most expensive option was 300 TL.