Netflix obtained in the first quarter of 2025 With an income of 10.5 billion dollarscompared to the same period of the previous year A 13 percent increase recorded. Company Net income reached $ 2.9 billion. This rise, price increases in January and growth of advertising revenues are effective.
While advertising -supported affordable subscription plans continue, this category of subscriptions in some markets of 55 percent of new users announced. Netflix aims to double advertising revenue in 2025. The company also commissioned its own advertising technology platform at the beginning of this month.
Netflix, who drew a positive picture of the rest of the year, announced its expectation for the second quarter as 11.04 billion dollars. Estimation throughout the year Between 43.5 and 44.5 billion dollars. These projections are based on both the increase in the number of members and the rising subscription prices. The company has now announced that it will only share important milestones instead of explaining the total number of subscribers in every quarter. According to the last figure announced in January, Netflix’s worldwide It has more than 300 million subscribers.
Netflix’s content strategy is another important element that supports growth. Company for a quarter “Adolescence” ve “Zero DayWhile attracting attention with productions such as “, it continues to invest in different types of content such as WWE programs and live broadcast projects.
In addition to all these developments, one of the founders of the company Reed HastingsIt was announced that he will now take a more passive task on the board of directors. Hastings, who left the CEO in 2023, has been the Chairman of the Board of Directors since then. This role change was defined by Netflix as “part of a natural leadership evolution”. It was also announced that Tim Haley, who has been an independent board member for a long time, will leave his post.
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