Netflix’s advertising subscription layer reaches 70 million users

After rejecting the ad content model for a long time, Netflix now draws attention with its growth in this field. The company announced that the number of advertising membership users, which it announced as 40 million last May, reached 70 million worldwide.

Amy Reinhard, Netflix’s head of advertising, said they are seeing steady growth in their member base across all countries, adding that ad-supported plans account for more than half of new memberships.

All ad inventory for Netflix’s live NFL games on Christmas Day in the US has already been sold out. Major brands such as FanDuel and Verizon will sponsor these matches. FanDuel is the exclusive sponsor in the betting segment; Verizon, on the other hand, will present a segment during the pre-match broadcast.

Additionally, Netflix continues to expand its advertising strategies. The company signed a three-episode special advertising agreement with Korea-based automotive giant Kia for the new season of the hit TV series “Squid Game”. Kia will also hold an event for fans at a popular venue in Seoul.

Netflix aims to become a leading platform for advertisers by taking steps in the fields of advertising technology and audience measurement. In this context, the company will be able to analyze user behavior in more detail with measurement partnerships such as Nielsen in the USA, BARB in the UK and Kantar Ibope CAV in Brazil.

Netflix plans to roll out its ad technology globally by 2025, thereby improving its ad targeting and reporting capabilities.