New artificial intelligence-supported features for Google Chrome

Google is preparing to add a number of new artificial intelligence-supported features to the Chrome browser. These features were developed to make it easier to find products on the internet and improve the user experience. First, the changes made to the functionality of Google Lens stand out. These changes will offer a similar usage to the “Circle to Search” feature that Google introduced in Pixel 8 and came for the first time in the Galaxy S24 Series.

According to Google’s announcement, it will be possible to select an object on the screen by pressing the tool icon in the browser’s URL bar. When an object is clicked, visual matches will be shown as Google Search results in a side panel. Users will then be able to use the multi-search feature to further refine their queries by color, brand or any other detail. Additionally, thanks to Gemini, users will be able to ask follow-up questions to gain more in-depth knowledge on the topic.

These new features may include an AI Overview, where relevant information is presented as text. This feature was briefly seen in a recent beta version of Chrome. Despite being in the testing phase for a short time, Google must have thought this tool was ready for a full release.

There is no obligation to click on the Google Lens icon. Users will be able to activate this feature via the right-click menu or three-dot menu. This flexibility will allow users to have more control when searching.

Product comparisons will be easier in Google Chrome

In the coming weeks, a new Tab Compare feature will be added to Chrome. This feature will combine multiple tabs with similar products into a single window and present artificial intelligence-generated descriptions of each. Google gives an example of how this feature could meet the needs of a user looking for a portable Bluetooth speaker.

The Tab Compare window can compare three different speakers from three different brands with important information such as price, battery life, weight, specifications and brief product summary. It is not yet known how these comparisons are made. No information was given as to whether users should request these comparisons manually or whether they would be done automatically.

Finally, Chrome aims to make it easier to find web pages in the browser history. Thanks to this artificial intelligence-supported feature, users will be able to search by asking questions instead of scanning dozens of links. For example, users will be able to tell Chrome to show the ice cream shops they visited in the last week, and the browser will show relevant pages from their personal history.

This browser history update, like Tab Compare, will be available in the US in the coming weeks. However, there is no information yet on when this feature will be rolled out to other countries.

These new artificial intelligence-supported features added to Google Chrome aim to make users’ internet experiences more effective and efficient. In particular, the development of functions such as product search, comparison and browser history search seems to greatly facilitate users’ daily internet use.