Eric Schmidt, former CEO of Google, is returning to the technology world with a new venture in the field of artificial intelligence-supported video production and social media. This initiative, called “Hooglee”, aims to redefine video creation with artificial intelligence and offer experiences on social networks.
Hooglee, financed by Schmidt’s family office Hillspire, is a project that remains a mystery for now. Although Schmidt’s name is not mentioned on the official website, sources confirm that this project was shaped directly under his leadership.
At the head of Hooglee is one of the important names of Silicon Valley, with whom Schmidt has worked for many years. Sebastian Thrun is available. Thrun is among the founders of Google’s X laboratory, where it develops innovative projects, and the driverless vehicle initiative Waymo. He also directed Project Eagle, the military drone project that Schmidt previously directed.
Hooglee’s team consists of Meta’s former researchers and artificial intelligence experts. Among them: the founder of a startup specializing in text-based video production Bichen Wu There is also. Wu and his team joined the project last year to strengthen Hooglee’s structure.
An alternative platform to TikTok
It is stated that Schmidt’s initiative will offer a platform that combines artificial intelligence-supported video production and social network features. According to sources, Hooglee is positioned as an alternative solution to TikTok. However, details about how the platform will push this giant social network or what innovations it will bring to the fore have not yet been announced. There are strong competitors in this space, such as OpenAI, ByteDance and Runway. In particular, the artificial intelligence video production application called Jimeng AI, launched by ByteDance in China, and the tools introduced by giants such as Google and Adobe, show that the competition will be tough for Hooglee.
Hooglee stands out as the first artificial intelligence project directly developed by Schmidt. Schmidt, who has previously invested in companies such as Anthropic and SandboxAQ, expressed both opportunities and risks about the effects of artificial intelligence on society. Pointing out the danger of spreading harmful content such as dipfakes, Schmidt recommends developing water signals and artificial intelligence content detection systems for security.
It is not yet known how Hooglee will implement such security measures, but the initiative underscores that AI has the potential to revolutionize video production and communication tools.
Source link: https://webrazzi.com/2025/01/10/eric-schmidt-yapay-zeka-destekli-yeni-sosyal-medya-girisimi-hooglee/