YouTube is constantly testing new tools and features to make it easier for users to find, watch, share and create content. These test features are generally available for a short time and to a limited group of users. Therefore, the appearance of YouTube may differ from user to user.
YouTube evaluates the feedback from these tests to optimize the user experience. Users contribute to this process by reporting technical problems they encounter and providing feedback. This feedback plays a critical role in deciding when and how to release features to a wider audience.
AI-powered live chat summaries on YouTube
In a test announced on June 13, 2024, YouTube is working on artificial intelligence (AI)-powered live chat summaries. This feature allows users to see a summary of previous conversations when they join live broadcasts. These summaries are created only from published chats and help users engage in the conversation more quickly.
Another innovation announced on the same date is channel QR codes. This feature allows content creators to easily share their channels. QR codes can be scanned both online and offline, and this feature is currently being tested with a limited group of creators.
Another test, launched on June 12, 2024, involves searching YouTube using Google Lens. This feature allows users to search for visual content and find related YouTube videos. The testing is conducted on Android mobile devices with a limited number of users.
An innovation announced on June 11, 2024 allows Shorts creators to design and publish their own effects. These user-created effects can also be used in other Shorts content. This testing is initially being carried out with a small group of users and is planned to be rolled out to a wider audience later in the year.
A test launched on June 7, 2024 aims to use AI to separate large comment sections in Shorts videos into easily understandable themes. Users can sort comments by themes and content creators can get new content ideas through these themes. This feature is being tested with a limited user group on English-language Shorts videos.
AI-powered green screen backgrounds with Dream Screen
The Dream Screen feature, announced on June 3, 2024, allows creating green screen backgrounds for Shorts videos using AI. Content creators can use this tool to create the backgrounds they imagine. This test will initially be carried out with a small group of users and will be offered to a wider audience within the year.
YouTube is constantly rolling out new features and tests to improve user experience and make the platform more engaging. These tests are developed based on user feedback and carefully evaluated before being released to the masses. YouTube tests play an important role in maximizing users’ experience on the platform.
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