A new investigation into search giant Google in the UK was started. Competition and Markets Authority (CMA) dominance in the online search marketwill examine whether it negatively affects competition and users’ freedom of choice.
Google handles 90% of internet searches in the UK. Competition and Markets Authority (CMA) began investigating whether the company was using its dominant position to hinder competition or restrict users’ freedom of choice.
Investigation into Google could reshape competition in the industry
This is the first investigation the CMA has launched into companies with strategic market status in digital markets. CMAwill evaluate Google’s influence in the industry and work on possible regulations so that other competitors can compete on equal terms.
As a result of the investigation, various sanctions may be imposed on Google. Among these, Data collected by Google This may include sharing it with other companies or giving publishers more control over their data. The CMA aims to ensure that Google’s services deliver positive results for users and businesses. It is predicted that the investigation could reshape Google’s influence in the online search market.
It will also be evaluated whether the company’s behavior, such as highlighting its own services, prevents competitors from innovating. Whether Google collects user data correctly and how that data is used is also an important part of the investigation. This review from the CMA It plans to complete it within nine months.
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