OPPO takes technology to a new dimension in Turkey

OPPO’s Corporate Communications Manager Murat Karakoç evaluated the effects of these innovations in Turkey and the world. Focusing especially on the smartphone market that develops with artificial intelligence integrations, Karakoç pointed out that mobile phones will be the primary tool that can use artificial intelligence in the future.

2024 has been a year in which productive artificial intelligence has gained more space in the technology world. Explaining OPPO’s operations in Turkey, Murat Karakoç stated that they focused especially on artificial intelligence integrations in the Turkish market this year. He emphasized that while local production is increasing, thanks to the projects developed by OPPO with its manufacturer and distributor partners in Turkey, Turkey is also in an important position in global strategies.

“In the next 3-5 years, mobile phones will be the primary tool that can use artificial intelligence. These developments are made possible by innovations in both software and hardware. “We are taking important steps to carry these innovations further in Turkey,” said Karakoç, adding that they offer a different approach to the industry with the smartphones they produce in Turkey.

OPPO’s strategic position in Turkey

Murat Karakoç stated that Turkey is a very strategic market for OPPO’s global growth; “The fact that Turkey is a market open to integration with Europe, geopolitically and economically, creates a great opportunity for OPPO,” he said. Karakoç added that the interest of consumers in Turkey to technology and the speed of adaptation are among the main reasons for the company to increase its investment in this market.

Technology usage habits of Turkish consumers

Karakoç said in his statement: “The high interest in technology in Turkey is one of the most important driving forces of growth in the smartphone market. According to research, almost 80 percent of Turkish consumers use mobile phones. In Turkey, where the rate of social media usage is high, consumers can quickly adapt to technology and this is a great opportunity for brands like OPPO. “As a society in touch with technology, Turkish consumers are open to all innovations and want innovations to be quickly integrated into their lives,” he said.

Artificial intelligence and the future of smartphones

Noting that in the future, smartphones will cease to be just communication tools and will become artificial intelligence centers, Karakoç drew attention to the importance of integrating productive artificial intelligence technology with phones. Karakoç said, “Artificial intelligence integration is progressing rapidly. “In the coming years, phones will become devices that can use artificial intelligence more and integrate this technology into our daily lives,” he said.

Energy efficiency and sustainability

Making a statement about OPPO’s work in the field of energy efficiency and sustainability, Karakoç stated that the company is constantly working on innovations in battery life and durability in its 20th year. He stated that they continue to invest in technologies that will enable users to use their devices more efficiently.

Foldable technologies and augmented reality

Providing information about OPPO’s foldable screen phones and augmented reality (AR) technologies, Karakoç stated that foldable phones have attracted great attention in the Turkish market as prices have become more affordable. He also stated that augmented reality and virtual reality technologies offer great potential in the education sector, and that they will reach larger audiences depending on user habits and preferences.