At the meeting of the Advertising Board dated 13.02.2024, 7 different files regarding Hepsiburada were examined. Total Administrative fine of 694,256 TL and illegal campaign promotions stopping decision was made. Hepsiburada Statements that mislead the consumer uses and unfair business practices detected.
Advertising Board, Hepsiburada customers credit card examined the issue of recording information. It was determined that the card information of customers who did not give explicit consent for the recording of their credit card information was recorded temporarily. During the conversation with Hepsiburada, card information for 30 minutes It was accepted that it was recorded in a special database.
The Advertising Board found that customers were not given clearly visible information on this subject, that it was exploitative of consumers’ lack of experience and knowledge, and that manipulative interface designs were used that negatively affected consumers’ will to decide or make choices. that there is an unfair commercial practice decided. Advertisements for Hepsiburada suspension penalty was given.
In Hepsiburada “Valid on iPhones “3 installments for cash price” It was decided that the advertisements were misleading. According to the statement made by the Board, it was stated that the installment opportunity is valid for consumer loans, but at first glance it may give the consumer the wrong impression that the installment opportunity is directly related to the purchasing transaction and not to the consumer loan. Promotions in 3 installments for cash price on phones misleading to consumers It was evaluated as being and was submitted to Hepsiburada. 347.128 TL idari para penalty and suspension of the said advertisements were given.
In another file, it was determined that although the expressions “Special Price for Today Samsung Galaxy M23 5G is 4.598,99 TL” were used in Hepsiburada, customers who placed orders were charged 6.299,01 TL instead of 4.598,99 TL. Statements that mislead the consumer due to Hepsiburada Administrative fine of 347,128 TL It was decided to implement it.
In another file examined by the Advertising Board, it was stated that a promotion was made on the Hepsiburada Premium page with the title “3% Hepsipara gain”, but this gain was It is limited to 20 TL It was evaluated that the information could only be accessed in the “Detailed Review” tab and that this situation was misleading and deceptive to consumers. It was decided to stop this promotion.
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Source link: https://www.donanimhaber.com/reklam-kurulu-ndan-hepsiburada-kampanyalarina-ceza–175814
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