Samsung ranks second in the US tablet market. According to Canalys’ latest report, the company sold 1.8 million Galaxy Tabs in the first quarter of this year, holding 18.5% of the market. Making progress compared to the same period last year, Samsung sold 1.75 million tablets in the first quarter of last year and had a market share of 16.3%.
Behind this progress are the new tablets that Samsung has recently launched. In addition to models such as Galaxy Tab A9, A9 +, Galaxy Tab S9 FE and S9 FE +, there are also Galaxy Tab S9, S9 + and S9 Ultra models with OLED screens for high-end users. However, Samsung is not expected to launch a new high-end tablet this year. The company, which usually launches new models every one and a half years, is expected to introduce the Galaxy Tab S10 series in early 2025.
Apple continues to lead the US tablet market. The company sold 4.92 million iPads in the first quarter and has a market share of over 50%. However, Apple’s iPad sales fell 8.8% compared to the same period last year. Apple, which sold 5.4 million iPads in the first quarter of last year, aims to compensate for this decline with the new iPad Pro series.
Unlike Samsung, Apple is seeing a slight increase in market share. However, the only company that recorded positive growth on an annual basis was Samsung. The new models of the Galaxy Tab series and their innovative features that attract the attention of users help the company to increase its market share.
It is a matter of curiosity what strategy Samsung will follow in the future. In particular, new product launches and technological developments may further increase the company’s market share. However, for now, Apple’s leadership and Samsung’s rising chart attract attention in the US tablet market.
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