According to the latest report by market research firm Omdia, Samsung will dominate the global TV market in 2023. 30.1% market share had it. The company will operate in 2023 8.31 million QLED ve Neo QLED TV sold. It has achieved 44 million sales in this segment since 2017.
Samsung also retained its lead in the ultra-premium TV segment (which includes TV models priced at $2,500 or more and sized 75 inches or larger). The brand is in the ultra-premium TV segment according to 2023 figures 60.5% market share owner. This is 12.2% higher than its market share in 2022 (48.3%).
Samsung over a million units since first model in 2022 YOU ARE TV by making the sale 22.7% market share got it. The company expects OLED TV sales to increase this year as it offers more options in screen size compared to previous years. Yong Seok-woo, President of Samsung Electronic’s Visual Display Division, says consumers’ trust made this possible and promised to introduce more innovations in the future.
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