Last month, Samsung introduced its new foldable phones, smartwatches and wireless headphones. However, after the introduction, many people claimed that Samsung copied Apple due to the design language of the Galaxy Buds 3 and Galaxy Watch Ultra models. These allegations caused a major crisis in Samsung’s mobile division and sparked the ire of Samsung Electronics Chairman Jay Y. Lee.
Samsung Electronics President Jay Y. Lee called on the company’s mobile division, Samsung MX, to re-evaluate in the wake of these accusations, AjuNews (via @lafaiel ) reported. Lee’s strict instructions come after criticism that the Galaxy Buds 3, Galaxy Buds 3 Pro and Galaxy Watch Ultra are similar to Apple’s AirPods, AirPods Pro and Apple Watch Ultra. Lee’s personal intervention in this situation increased the tension within the company.
It has been reported that measures have been taken against some people in Samsung’s smartphone division. Among these people is Samsung MX leader TM Roh. An internal source stated that tensions increased within Samsung MX after this move. “The Chairman (Lee) himself intervened following Apple’s design copying controversy and quality issues surrounding the Buds 3 series and Galaxy Watch 7 released last month. “The internal atmosphere is very bad right now,” he said.
At the media briefing held at Samsung Store Hongdae in South Korea, journalists repeatedly emphasized that Samsung’s new devices look the same as Apple’s. Galaxy Buds 3 and Galaxy Buds 3 Pro have stems similar to AirPods and other wireless headphones on the market. Additionally, pinch and swipe gestures are similar to AirPods. The angular and thick design and orange theme of the Galaxy Watch Ultra are similar to the Apple Watch Ultra.
Another factor that made the situation worse was the quality control issues with the Galaxy Buds 3 Pro. Some users have reported receiving units with uneven gaps and delicate ear tips that tear easily. These problems show that there are also disruptions in Samsung’s quality control processes.
Jay Y. Lee, who usually has a calm demeanor, reportedly shouted in this situation and gave strict instructions to the Samsung MX department. Lee’s harsh reaction initiated a serious audit and restructuring process within the company. The steps Samsung will take to solve these problems are eagerly awaited.
Source link: https://www.teknoblog.com/samsung-baskani-tasarim-kopyalama-ofke/