Samsung is preparing to compete with its new device, which it plans to launch in 2025, aiming to have a say in extended reality (XR) and mixed reality (MR) technologies. The technology giant last made a name for itself with the Gear VR headset, but felt the need to reposition in this field with the rapid change in the industry. The fact that this new XR device, stated in Samsung’s third quarter financial report, will be introduced in 2025, is considered a strong sign that the company is reorienting towards XR technologies.
Samsung’s return to the XR space comes on the heels of Google Play Store opening a separate category for XR apps. This development is interpreted as a sign that XR technology will appeal to a wider user base. The more active use of XR and MR technologies in many sectors, especially education, health, games and entertainment, increases the tendency of companies to invest in this field.
The strategic collaboration with Google and Qualcomm lies behind the XR device that Samsung is developing. This partnership raises expectations that Samsung’s XR device will have strong hardware and software integration. This collaboration, announced during the introduction of the Galaxy S24 series, shows that Samsung aims to create a more comprehensive ecosystem in the XR field.
The technical features of the new device are also noteworthy in the industry. It is stated that the device will be powered by Qualcomm’s Snapdragon XR2+ Gen 2 processor and is listed with 16 GB of RAM in Geekbench tests. It is anticipated that the device, which is expected to run on the Android 14 operating system, will use a micro-OLED screen with high pixel density and feature advanced sensors to provide environmental awareness. It is also said that it will offer a more personalized experience to the user with a feature similar to the Persona mode used in Apple’s Vision Pro model.
The compatibility of the XR device with the Samsung ecosystem will allow users to create a more holistic usage area by combining the XR experience with their Galaxy devices. This new device, which is expected to be introduced with the Galaxy S25 series at the Galaxy Unpacked event, will also reveal Samsung’s new strategy in the XR field.
Although the demand for XR devices is increasing in the industry, it is known that consumers are interested in lighter and portable devices in daily life. In this context, the possibility of Samsung launching not only an XR headset but also AR glasses compatible with smartphones is on the agenda. Such a device could aim to bring mixed reality features to daily life for Galaxy phone users. AR glasses, which can be used especially in areas such as business and education, are expected to increase Samsung’s competitiveness in the XR field.
In addition, it is said that Samsung may abandon the “Galaxy” brand and offer a model directly called “Samsung S25” in the new series. Thus, Samsung aims to attract the attention of users with a new brand positioning in the S25 series. Additionally, the “S25 FE” version, which is considered to be a more affordable model of the series, may also be released under the name “Slim”. This model is planned to offer a particularly budget-friendly XR experience.
Source link: https://www.teknoblog.com/samsung-karma-gerceklik-cihazi-2025/
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