Spotifytaking an important step in the advertising world, enabling advertisers to reach Spotify’s registered users with real -time auctions Spotify Ad Exchange (SAX) announced a new programmatic system.
ADVERTISEMENT AGE IN MUSIC CONTENTS
Company; Google’s request side platform for SAX Display & Video 360, Magnite, Yahoo DSP ve Adform He established important business partnerships such as. The Trade Desk will also support this platform. Sax will give advertisers capabilities such as full addressability and measuring.
Initially, business partners will be able to publish advertisements in SPOTEM’s music content sound, video and image formats. Podcast support will be added soon.
SAX; USA, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil ve Mexicanwill be available. No information was shared as to whether or not to come to other regions.
They will reach young people with voice advertising scenarios
These changes, especially when they do not interact directly with the application throughout the day, access to publication service, sought Gen Z demography It was presented to marketers as new ways to reach.
Spotify, to advertising offers Integrates artificial intelligence, allowing marketers to use Spotify Ads Manager in the United States and Canada, and then to create scripts and vocalities for voice ads. Moreover, without any cost. Artificial intelligence There will be no minus in the pocket of advertisers to use their vehicles.
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Source link: https://www.tamindir.com/haber/spotify-ai-destekli-reklamlar_94771/