Shubuo, an outdoor advertising medium integrated into taxis, of which Mert Fırat is one of the founders.

Offering dynamic and location-based visual content by collaborating with taxi drivers Shubuois positioned as a traveling outdoor advertising medium. Shubuo displays its brand messages in major cities through LED screens and equipment integrated into taxis. We can say that the initiative offers location-based targeting without tracking people’s locations. Shubuo shared the startup’s journey, current work and prominent data at an event it organized this week.

The startup’s team

Artist and entrepreneur among the founders of Shubuo Mert Fırat, Umut Şenol ve Dr. Taylan Yıldız is included. In addition to these names on the board of directors Murat Salar is available. Especially Dr. It is noteworthy that Taylan Yıldız is in the founding team. Dr., who has nearly 10 years of experience at Google. Taylan Yıldız for 2 years starting from 2019 FireflyLet us note that he works as Chief Analytics Officer at . At the event, Dr. Taylan Yıldız stated that a person sees 5 thousand advertisements a day, approximately 1000 of which belong to outdoor advertising channels, and that more than 70 percent of the messages remembered are outdoor advertisements.

Highlights of the initiative

Shubuo’s General Manager Çağlar KeleşAccording to what was quoted by; The initiative was implemented within the scope of the new regulation on Advertising on Commercial Vehicles in Turkey published on May 9, 2024. Shubuo, 20 vehicles in Izmir, 20 vehicles in Ankara ve 150 vehicles in Istanbul has reached.

Shubuo offers brands hourly planning and location-based content management for their ads. The initiative ensures that the content determined within the scope of hourly planning is broadcast at the specified hours. Vodafone is among the brands that benefit from the hourly planning feature. The location-based content management feature enables brands to publish different content in different districts such as Levent, Maslak and Nişantaşı. According to the initiative’s website: Advertising campaigns can be updated instantly. In this context, the Shubuo team instantly updates its customers’ content through the panel it uses.

Shubuo also offers detailed reporting. The initiative shows how many hours and on how many vehicles the advertisements were broadcast, and also reveals the routes on which the vehicles in question frequently travel. While reports can be prepared to cover total vehicles, reporting can also be provided on a vehicle-specific basis. Bluetooth interactions or scanned QR codes can also be included in the prepared report. Brands can even measure their viewing and clicking rates with QR codes placed in advertisements. According to the information on Shubuo’s website; Pricing varies depending on campaign duration, frequency and targeted regions.

Goals of the initiative

in february Aiming to reach 250 vehicles Shubuo, this number 400 in April and 1000 at the end of the year He plans to move it to the vehicle. At the event in Istanbul, approximately 19 thousand taxis While it was emphasized that this is the case, it was shared that new routes will be implemented with new vehicles.

In addition to transferring temperature and humidity information in the air with the sensor technology to be added, it is planned to include content that can benefit creative and public institutions on Shubuo screens. Additionally, the startup will conduct R&D work on eye tracking and screen interaction measurement. Following R&D studies, it may be possible to place cameras on the screens in the future.