Silent revolution started in the mobile game

After leaving the stagnation in 2023, the mobile game industry continues to grow in 2024. Global gaming application installations increased by 4 %on an annual basis in 2024, while the number of sessions experienced a limited decrease by 0.6 %.

This shows that new strategies aimed at increasing user interaction gain more weight in the sector. Focusing on increasing user loyalty, game developers and marketers reshape in -app experiences.

The share of global game applications in total income rose to 49 %. This ratio left 28 %of the console and 23 %of the PC. It also maintained its position to be the largest category on the App Store and Google Play. While mobile games continued to be the cornerstone of the game industry, the growth in the market has revealed the differences in regional development.

In 2024, the Mena region took the lead with 10 %in mobile game installations. The Latam region followed it with a growth rate of 8 %. A similar table was seen in the session increases; Mena 7 %, Latam 5 %increased. These two regions came to the fore with the more adoption of games and the priority choice of mobile platforms.

In contrast, both installations and sessions in North America experienced a decrease. Installations decreased by 11 %and sessions decreased by 14 %. Installation in Europe decreased by 1 %and the session declined 6 %. In the Apac region, the installations increased by 4 %, while the sessions fell by 3 %. These data showed that there were problems in various markets about user retention rates.

In -app tracking transparency (ATT) approval rates increased to 37.9 %in the first quarter of 2025 in the first quarter of 2024. Arcade games recorded the highest increase with 59.3 %, while sports games reached 54.1 %, action games 45.9 %and casino reached 38.3 %. A slight decrease was observed in Hyper Casual games. The Mena region attracted attention with approximately 50 %approval, while the rate in the US remained constant at 32 %.

Performance differences between the game categories emerged significantly. Hyper Casual Games had the highest global installation share in 2024 with 27 %. However, the session rate in this category remained at 11 %. This difference pointed to high user loss rates.

Action games, on the other hand, have only 10 %installation share, while 21 %of the session ratio attracted attention. Users stayed in this type for a longer period of time. The average session time reached 45.15 minutes.

Strategy games showed the highest annual installation increase at a rate of 83 %. Casino and Arcade games exhibited high user interaction with an increase of 32 %and 23 %respectively. These data showed that users shift their preferences to categories that offer longer term and deep interaction.

As of 2025, several prominent trends stand out in the mobile game ecosystem. Artificial intelligence -supported personalization technologies analyze user behavior and shape the gaming experience instantly.

This increases the user loyalty and provides efficiency in terms of lifelong value (LTV). Thanks to cross -platform support, users who switch between mobile, PC and console experiences stay for longer in games. This structure directly affects the session time and income potential.

Developers increase diversity in income models. In addition to in -app purchases, hybrid monetting methods such as subscription systems, advertising revenues and war tickets are used more. Changes are also observed in user acquisition methods.

In addition to traditional digital advertising, internet connected television (CTV), influencer marketing and alternative application stores were added. These channels have transformed players to meet new games.

The data included in the 2025 report of Mobile Game applications published by Adjust reveals that the mobile game industry has grown unabated and reshaped with new technologies.

Artificial intelligence deepens by personalizing the user experience. The increasing adaptation in developing markets affects the global balances of the sector. All these developments show that competition in the field of mobile play continues with more sophisticated strategies.