Snapchat begins offering augmented reality and machine learning tools for brands

Social media platforms produce a number of projects to increase users’ loyalty and encourage sales by allowing them to interact deeply with brands. In this context Snapchat announced new tools that will enable brands and advertisers to better interact with users. These tools, augmented reality (AR) and machine learning It will make the advertising experience more effective by using (ML) technologies.

The company said it is investing in machine learning and automation to speed up the creation of AR trial products. In this way, brands will be able to turn their product catalogs into AR experiences more quickly.

Additionally, Snapchat is introducing a new platform that allows brands to create custom AR Lenses. In this way, brands will be able to increase interaction with users by creating their own AR experiences. Snapchat’s early investment in AR technology led to the platform’s daily average 300 million It shows that it connects the user with AR experiences.

The introduction of these new tools is in line with a huge increase in Snapchat’s ad revenue. revenue in last quarter 21 percent increasing for $1.195 million rose. Additionally, the number of small and medium-sized advertisers on the platform 85 percent It increased.

Snapchat also has a sports channel that covers non-traditional sports. Snap Sports NetworkIt starts . This channel will offer a new experience to sports fans with content created by users as well as content offered by Snap Stars. Moreover Live Nation The partnership with Snapchat has been expanded to create a new platform that will offer exclusive content from concerts to Snapchat users. Snap Nation Public Profile is being started. This project will allow users to discover content related to concerts and festivals.

Snapchat’s new AR and ML tools look like a strong step forward for brands and advertisers to increase engagement with users. These innovations could help the platform consolidate its leadership in advertising and shape future growth strategies.